Pakistani singer Nimra Mehra has made shocking allegations against her management company and record label, Beyond Records, claiming the label exploited her work and mishandled her music rights.

In a heartfelt video message shared on her official Instagram account, the rising artist accused the company of profiting from her songs without proper authorization and even selling her music rights to another firm without her consent. She also alleged that the label damaged her public image through mismanagement and unethical practices.

“I’ve been wanting to let this out for a while now. I guess now is the time,” Nimra said in her emotional post, adding, “I need prayers and support from my fans and the music industry!”

Her statement quickly went viral, sparking widespread debate across social media about artists’ rights and fair treatment in Pakistan’s music industry. Many musicians and fans rallied behind her, demanding accountability from record labels and calling for reforms to protect emerging talent from exploitation.

Several industry peers expressed solidarity, emphasizing that issues surrounding creative ownership and royalty distribution have long plagued Pakistan’s music scene. Nimra’s revelations have reignited discussions on the lack of legal safeguards for artists navigating contractual agreements.

Known for her powerful vocals and heartfelt lyrics, Nimra Mehra has established herself as one of Pakistan’s most promising young voices. She gained nationwide attention after the success of her breakout hit “Je Pata Hunda,” which earned her the title of Spotify’s Equal Pakistan Ambassador for February 2024.

Her subsequent release, “Tu Subha Di Pak Hawa Warga,” further cemented her reputation for blending poetic storytelling with soulful melodies. Fans admire her authenticity and vulnerability — qualities that now lend weight to her recent claims of artistic mistreatment.

In an earlier interview, Nimra shared that she adopted “Mehra” as her stage name to differentiate herself from other performers with similar names. Her focus, she said, has always been on building a career defined by integrity, creative control, and emotional honesty — values that now appear to be at the heart of her dispute with Beyond Records.

As her video continues to circulate online, the controversy underscores a broader issue within Pakistan’s entertainment ecosystem — the urgent need for transparent contracts, fair compensation, and ethical collaboration between artists and labels.

Nimra Mehra’s courage in speaking out has not only highlighted her personal struggle but also reignited a necessary conversation about protecting musicians’ creative rights in an evolving industry.