The countdown to Apple’s most anticipated tech reveal of the year has officially begun. On Tuesday, September 9, 2025, at 10 a.m. Pacific Time, Apple will take the stage at the Steve Jobs Theater to introduce a wave of next-gen products — headlined by the iPhone 17 series.

This year’s keynote promises not just new devices, but a glimpse into the future of Apple’s AI-driven ecosystem. The spotlight will shine on four fresh iPhones: the standard iPhone 17, powerhouse iPhone 17 Pro, massive iPhone 17 Pro Max, and the ultra-thin, design-focused iPhone 17 Air.

Apple is also expected to refresh its wearable lineup with the Apple Watch Series 11, a sleeker Apple Watch SE 3, and a more rugged Apple Watch Ultra 3 — boasting the largest display in its category. Rumors also suggest AirPods Pro 3 could debut, alongside deep integration of Apple Intelligence, enhancing Siri’s conversational skills, camera intelligence, and real-time translation.

Important Dates for Fans & Buyers:

• September 9: Event day with full announcements
• September 12: Pre-orders begin at 5 a.m. PT
• September 16–17: First hands-on media reviews
• September 19: Retail release at 7 a.m. local time

For iPhone enthusiasts, the A19 Pro chip, 12GB RAM, advanced cooling, and a 48MP telephoto camera with 8x zoom are standout upgrades. The bold new colors — Papaya Orange, Pale Sky Blue, and Champagne Gold — seal the deal for a refresh that’s as stylish as it is powerful.