Zong 5G has announced the appointment of Saira Mirza as Deputy Director – Corporate Brand, Communications & Sustainability. The move reflects the company’s continued focus on strengthening its corporate identity and expanding its presence in Pakistan’s rapidly evolving digital and telecom sector.

With more than 16 years of professional experience, Saira Mirza has built a strong reputation in the telecom and financial services industries. Throughout her career, she has worked in key leadership positions at HBL Microfinance Bank, FINCA Microfinance Bank, Telenor Pakistan, and Warid Telecom. Her professional background includes expertise in integrated communications, corporate sustainability, reputation management, and purpose-driven brand strategy.

Over the years, Saira has successfully led multiple brand transformation and communication initiatives that helped organizations strengthen customer trust and improve market positioning. Her experience in strategic communications and sustainability is expected to play an important role in enhancing Zong 5G’s corporate image and long-term branding goals.

In her new role at Zong 5G, Saira Mirza will oversee the company’s corporate brand strategy while managing both internal and external communications. She will also contribute to the organization’s vision of creating a future-ready and premium digital brand in Pakistan’s competitive telecom landscape.

Apart from her corporate leadership experience, Saira is also widely recognized within the advertising and communications industry. She currently serves as a jury member for the Asian Federation of Advertising Associations, Dragons of Asia, and MAD Stars, highlighting her influence and contribution to the regional marketing and advertising community.

The appointment comes at a time when Pakistan’s telecom industry is rapidly evolving through digital innovation and 5G expansion. Industry experts believe that experienced communications leaders like Saira Mirza can play a vital role in helping telecom brands strengthen customer engagement and maintain a competitive edge in the market.